Product Design Originality: Harder Than it Looks?
Welcome back, Cadversity Family! Let's answer the question above directly: when it comes to product design, being original is certainly harder than it looks. In a world where everything has been done before, it can be difficult to create something that is new and unique.
There are a few reasons for this. First, there are only so many ways that you can combine existing technologies to create new products. Second, even if you do come up with something new, chances are someone else has thought of it too and is already working on it. And third, even if you are the first to market with a new product, it's hard to keep imitators from quickly entering the market and eating into your market share.
So how do you overcome these challenges and create something original? The key is to focus on creating products that solve problems in new and innovative ways. Instead of trying to create the next big thing, focus on making something that is truly useful and differentiates itself from what is already out there.
The Importance of Being Original
In a world where everything has been done before, it can be difficult to create something that is new and unique. Regardless, being original is important for a few reasons.
First, when you are original, you have the potential to change the world. If you can come up with an idea that is completely new and different, you have the opportunity to make a real impact. Second, being original makes you stand out from the crowd. In any marketplace, it is important to differentiate yourself from your competitors. And finally, being original can be profitable. If you can create something that no one else has thought of, you have the potential to gain a significant amount of market share and generate a lot of revenue.
Despite the importance of being original, it can be difficult to achieve. Here are a few reasons why:
1. There Are Only So Many Ways To Combine Existing Technologies: The truth is, there are only so many ways that you can combine existing technologies to create new products. Sooner or later, someone will have already thought of the same idea as you and beat you to market.
2. Your Idea Has Already Been Thought Of: Even if you do come up with something new, chances are someone else has thought of it too and is already working on it. This is especially true in today's connected world where ideas spread quickly.
3. Imitators Will Quickly Enter The Market: Imitators often have the advantage of being able to learn from your mistakes and improve upon your design without having to incur the costs associated with developing the initial product.
In sum, being original is important but difficult. We should also take note on why others who tried to be original failed so miserably in their pursuits. Understanding this will help set us up for success. Nike vs. Adidas, Coke vs. Pepsi, and more go head to head all the time, but copycats sometimes make better products then those they copied. Remembering this will help you to reduce "innovation fear" in your everyday life!
See you next week!